ABOUT US
Mind less about the small stuff
Our Mission
We strive to offer you the highest quality, coziest hoodies at a price that won't break the bank. We want you to look great (and feel even better) wearing our hoodies, which is why we design them to be worn from day to night - whether your night consists of Netflix & chill or hitting the town with friends (when it's safe to, of course). We also recognize the importance of giving back, which is why we donate a portion of every sale to charity.
Our Founder
Hi! My name is Ness and I’m a 22 year old just trying to figure out what exactly post-grad life is (shoutout to Elon University!!). Given that I quite literally live in oversized hoodies, I decided to turn my passion into a brand. This year I've been trying to mind less about the small stuff and I hope I can inspire you to do the same!
Our Story
At the beginning of 2020, I decided to set a New Year’s motto. Ironically enough, my 2020 motto was “it’s not that deep.” In essence, I wanted to mind-less. Make no mistake, I never wanted to be mindless. There are a number of issues that are important to me - racial equality and justice, access to healthcare, and women’s rights, to name a few. But leading up to 2020 I found myself minding a whole lot about things that didn’t really matter, and this year I wanted to remind myself to not waste my energy on those things. Instead, I had 2 goals: 1) to redirect that energy to things that do matter - such as any of the charities we support, and 2) to enjoy life without sweating the small stuff. With that purpose in mind, Mind•less Hoodies was born. I hope you love these hoodies as much as I do!